Last Updated: 7 June 2026
This Privacy Policy describes how LiveFox ("we", "us", "our") collects and processes personal data when you use the LiveFox platform ("the Service").
We are based in the United Kingdom and process data in accordance with UK GDPR, EU GDPR (where applicable), and U.S. privacy regulations including the California Consumer Privacy Act (CCPA), as amended by the CPRA.
This policy applies to:
Attendees may enter their name into free-text fields. We also collect:
Where the organiser enables it, we also collect an email address, free-text responses, and interaction data (for example coordinates from pin-image or scatter-plot questions).
Handled securely by Stripe. We do not store full card details.
To:
We do not sell personal data or use it for advertising.
LiveFox provides AI-powered features to assist organisers with event engagement, including generating quiz questions, summarising engagement data, suggesting content, and analysing sentiment.
When users use AI features, LiveFox may process:
Users should not submit sensitive personal data, confidential information, or regulated data into AI features.
AI-generated content is created automatically and may be inaccurate, incomplete, or subjective. AI outputs are provided to support event engagement and analysis and do not constitute professional advice.
AI inputs and outputs are processed solely to provide AI functionality within the Service.
LiveFox does not use organiser or attendee data to train public or third-party AI models.
Processing of data for AI features is based on legitimate interests in providing and improving platform functionality, and performance of a contract for organiser accounts.
We rely on:
Depending on where you live, you may have rights to:
Contact: support@golivefox.com
For California residents, you have additional rights under CCPA/CPRA:
You may request:
"Do Not Sell or Share"
LiveFox does not sell personal data.
We may share data only for:
To exercise rights:
Email: support@golivefox.com
You will not be discriminated against for exercising CCPA rights.
Sensitive personal information
You also have the right to limit the use and disclosure of sensitive personal information under CPRA. LiveFox does not collect or use sensitive PI for purposes that would trigger this right, so no action is required from you.
LiveFox is the data controller of organiser account data.
For attendee data submitted during events, organisers act as the data controller, and LiveFox is the data processor.
Organisers decide what data is collected from attendees.
Users should avoid submitting sensitive data. We are not responsible for content users submit.
Customer data is hosted in the European Union by default (AWS, eu-central-1 / Frankfurt) via our infrastructure provider. EU and UK customer data does not leave the EU/EEA for storage.
A small number of sub-processors are based in the United States (for example, our email and AI providers). Where personal data is transferred to a country without an adequacy decision, we rely on the European Commission's Standard Contractual Clauses (2021) and, for UK transfers, the UK International Data Transfer Addendum.
A dedicated US-hosted deployment is available for enterprise customers with US data-residency requirements. Contact us for details.
The full list of sub-processors and their hosting regions is published on our Sub-processors page.
We may share data with the sub-processors listed on our Sub-processors page, covering categories such as:
Never with advertisers or data brokers.
We retain personal data only for as long as needed to deliver the service and meet our legal obligations:
| Data category | Retention period |
|---|---|
| Organiser account & profile | Until the account is deleted, then purged within 30 days. |
| Quiz and session content | Retained for the life of the organisation, until the organiser deletes it. |
| Attendee responses & analytics | Retained with the parent session; deleted when the session or organisation is deleted. |
| Server & access logs | Up to 90 days. |
| Support tickets | 24 months from last activity. |
| Billing records (invoices) | 7 years (UK statutory retention). |
| Backups | Rolling 30 days; deleted data is purged from backups within that window. |
Organisers can export or delete their data at any time from Profile Settings, or by emailing support.
We only disclose personal data in response to a valid, legally binding request from a competent authority. Where we are legally permitted, we will notify the affected customer before disclosure so they can seek a protective order. We do not provide direct or bulk access to customer data to any government or third party.
LiveFox is not directed at children under 16. Where the Service is used in a school or other educational setting, the school (acting as data controller) is responsible for obtaining any required parental consent and for limiting collection of personal data from minors.
For privacy inquiries: support@golivefox.com
Updates will be reflected by the date above. Material changes will be communicated to organisation account owners by email.
We use cookies and similar technologies (localStorage) only to:
We do not use cookies for advertising or cross-site tracking.
For the full cookie-by-cookie breakdown with durations, see our Cookie Policy.